We met our friend Jon Alan on Hampstead Heath to put the new Off Duty Shirts to use. Together, we styled each of the six colours in a different way, with Jon adding a few of his own accessories to the mix.
The idea behind the Off Duty Shirt is straightforward: an easy shirt that can be worn across a range of settings. Untucked with denim or casual trousers, or tucked in and worn with tailoring, its relaxed shape and soft construction lend themselves to both.
For the shoot, we paired the shirts with pieces from across the collection, showing how they can move between more relaxed and considered outfits. The results show the range we had in mind when we designed the shirt.
