Pitti Uomo 110

Summer in Florence always carries a certain energy. The streets are full from early morning until late into the evening, with visitors, locals, and familiar faces from across the industry all converging on the city for another edition of Pitti Uomo.

This year’s trip was a short one for the Natalino team, packed into three days of appointments, catch-ups, events and preparations for the months ahead. With temperatures climbing throughout the week, lightweight tailoring and open-weave fabrics proved to be the uniform of choice.

As ever, the game plan was simple: catch up with our suppliers, spend time with old and new friends, and continue building on the relationships that make what we do possible. And while attendance felt slightly lighter compared to previous editions, the international presence remained high as we connected with contacts from across the US, Europe and Japan, highlighting Pitti’s continued importance as a global meeting point for the menswear industry.

Between events, meals, and late nights spent in Florence’s restaurants and bars, the days passed quickly and we wrapped up the trip the way we always hope to - with excellent food, insightful conversations, and a renewed excitement for what lies ahead.