Jul ’25
Pitti Uomo
Summers at Pitti Uomo bring out the best in Florence, where the atmosphere is merry and the streets remain full from first light to well past sunset.
This time, Florence greeted us with heavy drops of summer rain, followed quickly by an inhospitable 36°C dry heat — scorching, even by Tuscan standards. Thankfully, we came prepared, packing nothing but our trusty Natalino seersuckers, tropical wools, porous tech vests, and breezy linen shirting.
The agenda was simple: reconnect with our closest collaborators and friends before starting production on A/W 26. Defying the unforgiving heat, we wrapped the week the right way — great steaks, better beers, and the coolest company.
Pitti Uomo 108 through our lens.
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