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The Shop

46 Mortimer St. London W1W 7RL
Tue-Sat
11.00-18.00

In-store services:

- Fitting & alterations (at charge)

- Online order collection

- Returns


On the doorstep of London’s busiest shopping area, the Natalino shop sits on the west side of the historic arts district of Fitzrovia. 

The shop is finished with a combination of natural and raw materials, featuring rails and shelving made of brushed aluminium, contrasting against walls finished with post-consumer recycled paper.

The main pieces of our collection are hung along a central rail as you enter the store, allowing light from the shopfront to flow naturally around them. Aluminium shelving sits across the left hand walls, one set a magazine style angled shelf for shirting and deep flat shelving for knitwear, demin and other legwear. Sitting beneath a skylight is a tailor's table and point-of-sale, creating a natural centre and gathering point of the shop, accompanied by an alterations rail for items to be altered and finished garments. The space is finished with two changing spaces at the rear of the shop backed by a large mirror.

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