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Permanent Style - The Casual Style Guide

Permanent Style - The Casual Style Guide

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Written and produced by founder of influential menswear blog Permanent Style, Simon Crompton and long-time collaborator and photographer, Jamie Ferguson.

Inside is 200 pages of archived photography, showcasing some of the best casual style from across the menswear industry. The Casual Style Guide provides clear, approachable and practical analysis on each look, highlighting the fabric choices, colour combinations and exactly why each look works.

The book is broken down into sections, focusing on Tonal, Western, Ivy, British Country, Workwear styling.