Natalino was born from a desire to make great quality clothing at an accessible price point. Our vision has always led to us using high quality fabrics and construction whilst staying grounded. As the brand has grown and matured, the need to ground the business in reality became a focal point as we firmly believe the best tailoring experience is in-person.
London has a rich history in tailoring that can’t be ignored. Marylebone and Mayfair stand as pioneering areas for menswear in the capital, carrying some of the most admired brands and cloth houses in the world. After considering spaces here, we felt the brand should exist outside of this stretch. We take great care in the design and details of our garments though we're not precious about wearing them in. Looking to reflect this philosophy, we searched further afield and landed on Mortimer St. in Fitzrovia. On the doorstep of London’s busiest shopping district and home to a number of our favourite small Italian businesses (many of which are family-owned), it was the perfect first step. The location allowed for a larger square footage and more license to implement our creative vision for the space.
